projects

Instagram

Description

Instagram is a photo and video-sharing social networking service. I was contracted for special events and projects; in particular for a conference titled “Conversation with Instagram Photojournalists”, and an Asia-Pacific exhibition showcasing work by Everyday Climate Change contributors, founded by photojournalist James Whitlow Delano, and Everyday Japan, founded by photojournalist Q. Sakamaki.

When Instagram launched its Stories surface, I worked with the team at Instagram to create content and share it on each organization’s Instagram account. Content types included short explainer videos of the contributors, behind-the-scenes footage of the story highlighted in the exhibition, and videos and images of the actual exhibition. The analytics from this was used to make data-driven decisions by Instagram for its Stories surface.

Learn more about the conference here and the exhibition here.

Photojournalists included in this exhibition were: A
mnon Gutman, Ashley Crowther, Balazs Gardi, Bernardo Deniz, Ed Kashi, Frank Vogel, J.B. Russell, James Whitlow Delano, Jeremy Sutton-Hibbe, Katharina Hesse, Luc Forsyth, Matilde Gattoni, Matthieu Paley, Michael Robinson Chavez, Palani Mohan, Paolo Patrizi, Philipp Engelhorn, Rodrigo Baleia, Sean Gallagher, Sima Diab & Vlad Sokhin

Photo © Katharina Hesse. This image was exhibited in the Everyday Climate Change x Instagram exhibition at HeadOn

WHAT SKILLS WERE USED:

Content creation, both stills & photos
Data analysis
Event production
Project execution
Partnership management

#DYSTURB

Launched in 2014 by a group of photojournalists, writers, and artists, Dysturb presents contemporary global issues in an innovative way, completely independent from the restrictions of conventional news publishing channels, using the most basic of social networks: the streets.

This creative community began pasting mural-sized guerrilla blow ups in public places: city walls, skate parks, and school hallways. In stark black and white, they make billboard sized prints of news images from photojournalists around the world, on a scale usually only seen in color commercial advertisements, to bring crucial subjects ––like climate change, women’s issues, refugee crisis––and place them directly in front of people’s eyes.

My focus for this organization was on social media content curation, audience development, and online editorial direction for the blog. I also worked on community development, which led me to work on partnerships with secondary schools and colleges and to help with them developing their youth outreach program. I have worked on Campaigns: #ENDFGM with the UNFPA, #WomenMatter, #IWD2016 with the European Parliament, #ReframeClimate with Magnum Foundation, Yale, Twilio; Foam Magazine: Rise of Populism, the United Nations' 70th Anniversary; Visa pour l'Image Festival, among others. Partnerships I have worked on include Instagram, Global Media Campaign to End FGM, among others. Instagram influencers that have aided our reach on interventions include Cameron Russell, Jean-Charles de Castelbajac, Johanna Tordjman, among others.

Visit their Instagram, Facebook and Twitter.

Fondation Carmignac

The Carmignac Foundation is a corporate foundation with two main focuses: a contemporary art collection of more than 300 works, and the Carmignac Photojournalism Award that annually supports an investigative report that is the subject of an exhibition and a catalog. My primary focus is on the Carmignac Photojournalism Award, where I have worked on social media strategy and, more recently, content strategy and partnerships. Achievements include on-going collaborations with Smithsonian Magazine, #Dysturb, Saatchi Gallery, Art News Africa, BBC, and GEO France, as well as social media partnerships with Open Society Foundations, Everyday Projects, and various Instagram Influencers.

Projects worked on:

“Arctic: New Frontier” by 9th edition Prix Carmignac laureates Kadir van Lohuizen and Yuri Kozyrev (NOOR)
“Amazônia” by 10th edition Prix Carmignac laurate, Tommaso Protti
“Congo in Conversation” by Congolese documentarians, 11th edition Prix Carmignac laureate, Finbarr O’Reilly and the Prix Carmignac team

features is from the collaborative reportage, “congo in conversation”

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features is from “Amazônia” by Tommaso Protti

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features is from “Arctic: New Frontier” by Kadir van lohuizen & yuri kozyrev (noor)

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Visa pour l’Image

Visa pour l'Image is a world-renowned photojournalism festival that takes place in Perpignan, France. Since 2015, I have worked closely with Jean-Francois, Delphine Lelu, 2e Bureau and the team of translators to create a digital experience that showcases this premier destination for photography.

My role includes providing an annual communication strategy that is executed for each edition of the festival, focusing on the professional week. I also develop and implement digital engagement strategies and set strategic goals. Working alongside the public relations team, 2e Bureau, I help to coordinate marketing and monetize on public relations, as well as highlight initiatives with educators and industry representatives.

Achievements included partnerships with technology companies, including Instagram and Google; as well as increasing audiences on all social platforms, Instagram, Facebook, Twitter, and YouTube; collaborating with organizations such as GirlGaze, CPJ, Google, Instagram, among others; as well as producing high-engagement content, with some videos having an organic reach of over 90k views on Facebook and 50k on Instagram.

Take a look at the platforms I’ve worked on for Visa pour l’Image; Facebook, Instagram and Twitter, and Jean-François Leroy’s social platforms; Facebook and Twitter.

If you are curious about #visapourlimag2020, take a look here or scroll through the carousel below.

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Blink Media Inc.

Blink is a content studio and real-time connective platform for creatives in New York City. They have offices in Buenos Aires, Portland and New Delhi.

My primary role at this company was as a content curator & strategist. As a result of the implementation of creative strategies that integrate social platforms, I built a large network of visual storytellers, editors, and directors of photography, with growth in the United States, Australia, Canada, United Kingdom, Germany, Japan, Korea, India, and Indonesia. One of my main priorities is to analyze data both on and off the platform and use it to create thoughtful, impactful social content that showcases the backbone of Blink’s productions––the talent network.

These social strategies aimed to win production campaigns for global companies, while also inform our general audience of essential stories being told across the world. Some of the most impactful content I have curated and shared has reached over 300k views. During my time there I also worked on a campaign to highlight teen influencers, as well as help build infrastructure for User Generated Content from vetted professionals for clients.

I also organized and executed Blink Connect, an annual video and photo portfolio review in New York, which brought together a diverse range of industry experts, as well as storytellers from across the world. As a result of my work building a 22k strong network of creatives, this event's impact spread across continents. I have also organized numerous safety trainings for female-identifying and non-binary creators with the International Women's Media Foundation and ROAAAR.